HISTORY
In 1998, the search service was launched under the name 'BackRub', which was later renamed to Google, which originated from the deliberate alteration of the bones for 10100. The word, which means a very large finite number, fell short of the founders' goal of creating a massive search engine. The name 'whatbox' was also considered, but excluded because it was similar to the porn site watbox. [5] [6] [7] Google is the world's largest search engine and is currently listed on NASDAQ. In particular, English-speaking countries have a unique share.
In 2006, Google acquired the world's largest video sharing site, YouTube. In November of the same year, YouTube's daily visitors were estimated at 25 million. In 2007, Google acquired DoubleClick, a leading digital marketing company, and in the same year, DoubleClick launched 17 billion ads a day. Thus, in a public statement to the Securities and Exchange Commission in 2008, Google said, "We have evolved from a technology company to a software, technology, Internet, advertising and media company all in one." It has eaten 40 percent of the $ 23 billion US online advertising market and the $ 54 billion global online advertising market.
Google offers a web document search service that includes PDF, PostScript, Microsoft Word, and Adobe Flash documents. Other major search services include Google Image Search, Google News Korea, Google Newsgroups, Google Web Directory, Google Video, and product renamed from Froogle. Google Maps and Google Earth.
In addition to search services, the company offers additional services, including Gmail, YouTube, Picasa, Google Dictionary, Google Reader, iGoogle, and Google Apps [1], which provide a variety of web applications for business users.
In 2014, Google decided to sell Motorola's separate division of smartphone manufacturing and sold it to Lenovo for a total of $ 2.91 billion (about 3.1 trillion won).
Search principle
crawling
Web crawlers gather information from hundreds of billions of web pages and organize them into the search index before users search.
The crawler starts a crawl from a list of web addresses created by past crawls and from sitemaps provided by the website owner. A crawler who visits a website uses links on the site to find other pages. While crawling, watch carefully for new sites, changes to existing sites, and broken links. The computer program determines the sites to crawl, the number of crawls, and the number of pages to fetch from each site.
Google provides site owners with Webmaster Tools, allowing site owners to decide for themselves how Google will crawl your site. Site owners can provide detailed instructions on how to handle the page, request recrawling, or use a file called "robots.txt" to prevent the page from being crawled at all. Google doesn't cost you more often to crawl certain sites and provides the same tools on every website to ensure the best search results for your users. [8]
Advertising
Google offers advertisers an AdWords program. By bidding through this program, you can buy text ads that appear next to search results. Rare keywords are more expensive per click.
AdSense connects companies with sites that want to advertise. The two connect through an automated program similar to AdWords.
Google has pay-per-click data and only pays for clicks on those ads.
Google Analytics gives advertisers a free tool to instantly see the effectiveness of their ads. The program gives you instant insight into the effectiveness of your ads, including hourly clicks and sales, the traffic on those keywords, and the rate at which clicks lead to sales.
It allows media companies to change the form of long tails by reducing the cost of advertising sales. That way, even those who weren't good at advertising can get them to buy cheap, well-targeted ads.
Google encourages users to freely search newspapers, books and magazines. These publications also use search traffic to monetize themselves and promote themselves for free. TV broadcasters and film companies are encouraged to use YouTube as a promotional channel and online distribution system. Advertisers are encouraged to advertise online via doubleclick, a digital advertising services company that Google acquired in 2007.
Google's revenue jumped from $ 3.2 billion in 2004 to $ 16.6 billion in 2007. As if to ridicule the global recession, Google generated $ 4.2 billion in revenue in 2008 and sales rose to $ 21.8 billion. And 97% of them were advertising revenue.
In 2008, Google's advertising revenue equaled the combined advertising revenue of five broadcasters: CBS, NBC, ABC, FOX, and CW. By 2011, Web advertising in the US is expected to reach $ 60 billion (13% of the total). In addition, Google has already launched a business initiative to further expand its market share by selling ads on television, radio and newspapers.
Advertisers were charged only when a user clicked on a text ad, earning a ally among advertisers, free of charge and not advertised by early 2009
Google is known for its free and fun corporate culture. 2007, 2008 Google was voted the best place to work. Google engineers don't make decisions with gut feeling. Because relationships and judgment are not quantifiable. They value efficiency over experience. They pursue facts, beta tests, and mathematical logic.
Google is also interested in global warming. Google installs the largest solar panel on the roof of the company's corporate campus to power electricity for 1,000 homes.
A solar power plant in the outer parking lot could be used to recharge the hybrid car, providing incentives ($ 5,000 initially, now $ 3,000) to employees who buy fuel-efficient hybrid cars. Google spends 1% of its revenue on Google Foundation, a charity. While vehicles are available on request to move between buildings on large campus sites, Google offers bicycles everywhere to minimize greenhouse gas emissions and contribute to employee health.
When Google first moved to Google Flex in August 1999, it reflected its commitment to 'focus on employees' internal tasks.' In Googleplex, there are two or three floors of small buildings, and outside the building there are outdoor tables and benches, lush trees, a vegetable garden, and lively walks with people and bikes. Employees enjoy free meals and refreshments (every year Google spends about $ 70 million here) and are paid to move between buildings with gyms and massage parlors where trainers wait. Staff dine at the large cafeteria table and relax in the lounge with pool table and espresso machine. You don't have to leave campus because of a car wash or oil change. Check-in vehicles come on Thursday, as well as barbers and laundry.
AND LAST YOU SING A FUNNY GOOGLE SONG AND ENJOY GUYS
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